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Think & Grow Rich
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CHAPTER 6
IMAGINATION
THE WORKSHOP OF THE MIND
The Fifth Step toward Riches
The imagination is literally the
workshop wherein are fashioned all plans created by man. The impulse, the
DESIRE, is given shape, form, and ACTION through the aid of the imaginative
faculty of the mind.
It has been said that man can create anything which he can imagine.
Of all the ages of civilization, this is the most favorable for the
development of the imagination, because it is an age of rapid change. On
every hand one may contact stimuli which develop the imagination.
Through the aid of his imaginative faculty, man has discovered, and
harnessed, more of Nature's forces during the past fifty years than during
the entire history of the human race, previous to that time. He has
conquered the air so completely, that the birds are a poor match for him in
flying. He has harnessed the ether, and made it serve as a means of
instantaneous communication with any part of the world. He has analyzed, and
weighed the sun at a distance of millions of miles, and has determined,
through the aid of IMAGINATION, the elements of which it consists. He has
discovered that his own brain is both a broadcasting, and a receiving
station for the vibration of thought, and he is beginning now to learn how
to make practical use of this discovery. He has increased the speed of
locomotion, until he may now travel at a speed of more than three hundred
miles an hour. The time will soon come when a man may breakfast in New York,
and lunch in San Francisco.
MAN'S ONLY LIMITATION, within reason, LIES IN HIS DEVELOPMENT AND USE OF HIS
IMAGINATION. He has not yet reached the apex of development in the use of
his imaginative faculty. He has merely discovered that he has an
imagination, and has commenced to use it in a very elementary way.
TWO FORMS
OF IMAGINATION
The imaginative faculty functions
in two forms. One is known as "synthetic imagination," and the other as
"creative imagination."
SYNTHETIC IMAGINATION:— Through this faculty, one may arrange old
concepts, ideas, or plans into new combinations. This faculty creates
nothing. It merely works with the material of experience, education, and
observation with which it is fed. It is the faculty used most by the
inventor, with the exception of the who draws upon the creative imagination,
when he cannot solve his problem through synthetic imagination.
CREATIVE IMAGINATION:— Through the faculty of creative
imagination, the finite mind of man has direct communication with Infinite
Intelligence. It is the faculty through which "hunches" and "inspirations"
are received. It is by this faculty that all basic, or new ideas are handed
over to man.
It is through this faculty that thought vibrations from the minds of others
are received. It is through this faculty that one individual may "tune in,"
or communicate with the subconscious minds of other men.
The creative imagination works automatically, in the manner described in
subsequent pages. This faculty functions ONLY when the conscious mind is
vibrating at an exceedingly rapid rate, as for example, when the conscious
mind is stimulated through the emotion of a strong desire.
The creative faculty becomes more alert, more receptive to vibrations from
the sources mentioned, in proportion to its development through USE. This
statement is significant! Ponder over it before passing on.
Keep in mind as you follow these principles, that the entire story of how
one may convert DESIRE into money cannot be told in one statement. The story
will be complete, only when one has MASTERED, ASSIMILATED, and BEGUN TO MAKE
USE of all the principles.
The great leaders of business, industry, finance, and the great artists,
musicians, poets, and writers became great, because they developed the
faculty of creative imagination.
Both the synthetic and creative faculties of imagination become more alert
with use, just as any muscle or organ of the body develops through use.
Desire is only a thought, an impulse. It is nebulous and ephemeral. It is
abstract, and of no value, until it has been transformed into its physical
counterpart. While the synthetic imagination is the one which will be used
most frequently, in the process of transforming the impulse of DESIRE into
money, you must keep in mind the fact, that you may face circumstances and
situations which demand use of the creative imagination as well.
Your imaginative faculty may have become weak through inaction. It can be
revived and made alert through USE. This faculty does not die, though it may
become quiescent through lack of use.
Center your attention, for the time being, on the development of the
synthetic imagination, because this is the faculty which you will use more
often in the process of converting desire into money.
Transformation of the intangible impulse, of DESIRE, into the tangible
reality, of MONEY, calls for the use of a plan, or plans. These plans must
be formed with the aid of the imagination, and mainly, with the synthetic
faculty.
Read the entire book through, then come back to this chapter, and begin at
once to put your imagination to work on the building of a plan, or plans,
for the transformation of your DESIRE into money. Detailed instructions for
the building of plans have been given in almost every chapter. Carry out the
instructions best suited to your needs, reduce your plan to writing, if you
have not already done so. The moment you complete this, you will have
DEFINITELY given concrete form to the intangible DESIRE. Read the preceding
sentence once more. Read it aloud, very slowly, and as you do so, remember
that the moment you reduce the statement of your desire, and a plan for its
realization, to writing, you have actually TAKEN THE FIRST of a series of
steps, which will enable you to convert the thought into its physical
counterpart.
The earth on which you live, you, yourself, and every other material thing
are the result of evolutionary change, through which microscopic bits of
matter have been organized and arranged in an orderly fashion.
Moreover— and this statement is of stupendous importance— this earth, every
one of the billions of individual cells of your body, and every atom of
matter, began as an intangible form of energy.
DESIRE is thought impulse! Thought impulses are forms of energy. When you
begin with the thought impulse, DESIRE, to accumulate money, you are
drafting into your service the same "stuff" that Nature used in creating
this earth, and every material form in the universe, including the body and
brain in which the thought impulses function.
As far as science has been able to determine, the entire universe consists
of but two elements—matter and energy.
Through the combination of energy and matter, has been created everything
perceptible to man, from the largest star which floats in the heavens, down
to, and including man, himself.
You are now engaged in the task of trying to profit by Nature's method. You
are (sincerely and earnestly, we hope), trying to adapt yourself to Nature's
laws, by endeavoring to convert DESIRE into its physical or monetary
equivalent.
YOU CAN DO IT! IT HAS BEEN DONE BEFORE!
You can build a fortune through the aid of laws which are immutable. But,
first, you must become familiar with these laws, and learn to USE them.
Through repetition, and by approaching the description of these principles
from every conceivable angle, the author hopes to reveal to you the secret
through which every great fortune has been accumulated. Strange and
paradoxical as it may seem, the "secret" is NOT A SECRET. Nature, herself,
advertises it in the earth on which we live, the stars, the planets
suspended within our view, in the elements above and around us, in every
blade of grass, and every form of life within our vision.
Nature advertises this "secret" in the terms of biology, in the conversion
of a tiny cell, so small that it may be lost on the point of a pin, into the
HUMAN BEING now reading this line. The conversion of desire into its
physical equivalent is, certainly, no more miraculous!
Do not become discouraged if you do not fully comprehend all that has been
stated. Unless you have long been a student of the mind, it is not to be
expected that you will assimilate all that is in this chapter upon a first
reading.
But you will, in time, make good progress.
The principles which follow will open the way for understanding of
imagination. Assimilate that which you understand, as you read this
philosophy for the first time, then, when you reread and study it, you will
discover that something has happened to clarify it, and give you a broader
understanding of the whole. Above all, DO NOT STOP, nor hesitate in your
study of these principles until you have read the book at least THREE times,
for 95 96 then, you will not want to stop.
HOW TO
MAKE PRACTICAL USE OF IMAGINATION
Ideas are the beginning points of
all fortunes. Ideas are products of the imagination. Let us examine a few
well known ideas which have yielded huge fortunes, with the hope that these
illustrations will convey definite information concerning the method by
which imagination may be used in accumulating riches.
THE ENCHANTED KETTLE
Fifty years ago, an old country doctor drove to town, hitched his horse,
quietly slipped into a drug store by the back door, and began "dickering"
with the young drug clerk.
His mission was destined to yield great wealth to many people. It was
destined to bring to the South the most far-flung benefit since the Civil
War.
For more than an hour, behind the prescription counter, the old doctor and
the clerk talked in low tones. Then the doctor left. He went out to the
buggy and brought back a large, old fashioned kettle, a big wooden paddle
(used for stirring the contents of the kettle), and deposited them in the
back of the store.
The clerk inspected the kettle, reached into his inside pocket, took out a
roll of bills, and handed it over to the doctor. The roll contained exactly
$500.00—the clerk's entire savings! The doctor handed over a small slip of
paper on which was written a secret formula. The words on that small slip of
paper were worth a King's ransom! But not to the doctor! Those magic
words were needed to start the kettle to boiling, but neither the doctor nor
the young clerk knew what fabulous fortunes were destined to flow from that
kettle.
The old doctor was glad to sell the outfit for five hundred dollars. The
money would pay off his debts, and give him freedom of mind. The clerk was
taking a big chance by staking his entire life's savings on a mere scrap of
paper and an old kettle! He never dreamed his investment would start a
kettle to overflowing with gold that would surpass the miraculous
performance of Aladdin's lamp.
What the clerk really purchased was an IDEA! The old kettle and the
wooden paddle, and the secret message on a slip of paper were incidental.
The strange performance of that kettle began to take place after the new
owner mixed with the secret instructions an ingredient of which the doctor
knew nothing.
Read this story carefully, give your imagination a test! See if you can
discover what it was that the young man added to the secret message, which
caused the kettle to overflow with gold. Remember, as you read, that this is
not a story from Arabian Nights. Here you have a story of facts, stranger
than fiction, facts which began in the form of an IDEA.
Let us take a look at the vast fortunes of gold this idea has produced. It
has paid, and still pays huge fortunes to men and women all over the world,
who distribute the contents of the kettle to millions of people.
The Old Kettle is now one of the world's largest consumers of sugar, thus
providing jobs of a permanent nature to thousands of men and women engaged
in growing sugar cane, and in refining and marketing sugar.
The Old Kettle consumes, annually, millions of glass bottles, providing jobs
to huge numbers of glass workers.
The Old Kettle gives employment to an army of clerks, stenographers, copy
writers, and advertising experts throughout the nation. It has brought fame
and fortune to scores of artists who have created magnificent pictures
describing the product.
The Old Kettle has converted a small Southern city into the business capital
of the South, where it now benefits, directly, or indirectly, every business
and practically every resident of the city. The influence of this idea now
benefits every civilized country in the world, pouring out a continuous
stream of gold to all who touch it.
Gold from the kettle built and maintains one of the most prominent colleges
of the South, where thousands of young people receive the training essential
for success.
The Old Kettle has done other marvelous things. All through the world
depression, when factories, banks and business houses were folding up and
quitting by the thousands, the owner of this Enchanted Kettle went marching
on, giving continuous employment to an army of men and women all over
the world, and paying out extra portions of gold to those who, long ago,
had faith in the idea.
If the product of that old brass kettle could talk, it would tell thrilling
tales of romance in every language. Romances of love, romances of business,
romances of professional men and women who are daily being stimulated by it.
The author is sure of at least one such romance, for he was a part of it,
and it all began not far from the very spot on which the drug clerk
purchased the old kettle. It was here that the author met his wife, and it
was she who first told him of the Enchanted Kettle. It was the product of
that Kettle they were drinking when he asked her to accept him "for better
or worse."
Now that you know the content of the Enchanted Kettle is a world famous
drink, it is fitting that the author confess that the home city of the drink
supplied him with a wife, also that the drink itself provides him with
stimulation of thought without intoxication, and thereby it serves to
give the refreshment of mind which an author must have to do his best work.
Whoever you are, wherever you may live, whatever occupation you may be
engaged in, just remember in the future, every time you see the words
"Coca-Cola," that its vast empire of wealth and influence grew out of a
single IDEA, and that the mysterious ingredient the drug clerk— Asa Candler—
mixed with the secret formula was. . . IMAGINATION!
Stop and think of that, for a moment.
Remember, also, that the thirteen steps to riches, described in this book,
were the media through which the influence of Coca-Cola has been extended to
every city, town, village, and cross-roads of the world, and that ANY IDEA
you may create, as sound and meritorious as Coca-Cola, has the
possibility of duplicating the stupendous record of this world-wide
thirst-killer.
Truly, thoughts are things, and their scope of operation is the world,
itself.
WHAT I WOULD DO IF I HAD A MILLION DOLLARS
This story proves the truth of that old saying, "where there's a will,
there's a way." It was told to me by that beloved educator and clergyman,
the late Frank W. Gunsaulus, who began his preaching career in the
stockyards region of South Chicago.
While Dr. Gunsaulus was going through college, he observed many defects in
our educational system, defects which he believed he could correct, if he
were the head of a college. His deepest desire was to become the
directing head of an educational institution in which young men and women
would be taught to "learn by doing."
He made up his mind to organize a new college in which he could carry out
his ideas, without being handicapped by orthodox methods of education.
He needed a million dollars to put the project across! Where was he to lay
his hands on so large a sum of money? That was the question that absorbed
most of this ambitious young preacher's thought.
But he couldn't seem to make any progress.
Every night he took that thought to bed with him. He got up with it in the
morning. He took it with him everywhere he went. He turned it over and over
in his mind until it became a consuming obsession with him. A million
dollars is a lot of money. He recognized that fact, but he also recognized
the truth that the only limitation is that which one sets up in one's own
mind.
Being a philosopher as well as a preacher, Dr. Gunsaulus recognized, as do
all who succeed in life, that DEFINITENESS OF PURPOSE is the starting point
from which one must begin. He recognized, too, that definiteness of purpose
takes on animation, life, and power when backed by a BURNING DESIRE to
translate that purpose into its material equivalent.
He knew all these great truths, yet he did not know where, or how to lay his
hands on a million dollars. The natural procedure would have been to give up
and quit, by saying, "Ah well, my idea is a good one, but I cannot do
anything with it, because I never can procure the necessary million
dollars." That is exactly what the majority of people would have said, but
it is not what Dr. Gunsaulus said. What he said, and what he did are so
important that I now introduce him, and let him speak for himself.
"One Saturday afternoon I sat in my room thinking of ways and means of
raising the money to carry out my plans. For nearly two years, I had been
thinking, but I had done nothing but think!
"The time had come for ACTION!
"I made up my mind, then and there, that I would get the necessary million
dollars within a week. How? I was not concerned about that. The main thing
of importance was the decision to get the money within a specified
time, and I want to tell you that the moment I reached a definite decision
to get the money within a specified time, a strange feeling of assurance
came over me, such as I had never before experienced. Something inside me
seemed to say, 'Why didn't you reach that decision a long time ago? The
money was waiting for you all the time!'
"Things began to happen in a hurry. I called the newspapers and announced I
would preach a sermon the following morning, entitled, 'What I would do if I
had a Million Dollars.'
"I went to work on the sermon immediately, but I must tell you, frankly, the
task was not difficult, because I had been preparing that sermon for almost
two years. The spirit back of it was a part of me!
"Long before midnight I had finished writing the sermon. I went to bed and
slept with a feeling of confidence, for I could see myself already in.
possession of the million dollars.
"Next morning I arose early, went into the bathroom, read the sermon, then
knelt on my knees and asked that my sermon might come to the attention of
someone who would supply the needed money.
"While I was praying I again had that feeling of assurance that the money
would be forthcoming. In my excitement, I walked out without my sermon, and
did not discover the oversight until I was in my pulpit and about ready to
begin delivering it.
"It was too late to go back for my notes, and what a blessing that I
couldn't go back! Instead, my own subconscious mind yielded the material I
needed. When I arose to begin my sermon, I closed my eyes, and spoke with
all my heart and soul of my dreams. I not only talked to my audience, but I
fancy I talked also to God. I told what I would do with a million dollars if
that amount were placed in my hands. I described the plan I had in mind for
organizing a great educational institution, where young people would learn
to do practical things, and at the same time develop their minds.
"When I had finished and sat down, a man slowly arose from his seat, about
three rows from the rear, and made his way toward the pulpit. I wondered
what he was going to do. He came into the pulpit, extended his hand, and
said, 'Reverend, I liked your sermon. I believe you can do everything you
said you would, if you had a million dollars. To prove that I believe in you
and your sermon, if you will come to my office tomorrow morning, I will give
you the million dollars. My name is Phillip D. Armour."'
Young Gunsaulus went to Mr. Armour's office and the million dollars was
presented to him. With the money, he founded the Armour Institute of
Technology.
That is more money than the majority of preachers ever see in an entire
lifetime, yet the thought impulse back of the money was created m the young
preacher's mind in a fraction of a minute. The necessary million dollars
came as a result of an idea. Back of the idea was a DESIRE which young
Gunsaulus had been nursing in his mind for almost two years.
Observe this important fact... HE GOT THE MONEY WITHIN THIRTY-SIX HOURS
AFTER HE REACHED A DEFINITE DECISION IN HIS OWN MIND TO GET IT, AND DECIDED
UPON A DEFINITE PLAN FOR GETTING IT!
There was nothing new or unique about young Gunsaulus' vague thinking about
a million dollars, and weakly hoping for it. Others before him, and many
since his time, have had similar thoughts. But there was something very
unique and different about the decision he reached on that memorable
Saturday, when he put vagueness into the background, and definitely said, "I
WILL get that money within a week!"
God seems to throw Himself on the side of the man who knows exactly
what he wants, if he is determined to get JUST THAT!
Moreover, the principle through which Dr. Gunsaulus got his million dollars
is still alive! It is available to you! This universal law is as workable
today as it was when the young preacher made use of it so successfully. This
book describes, step by step, the thirteen elements of this great law, and
suggests how they may be put to use.
Observe that Asa Candler and Dr. Frank Gunsaulus had one characteristic in
common. Both knew the astounding truth that IDEAS CAN BE TRANSMUTED INTO
CASH THROUGH THE POWER OF DEFINITE PURPOSE, PLUS DEFINITE PLANS.
If you are one of those who believe that hard work and honesty, alone, will
bring riches, perish the thought! It is not true! Riches, when they come in
huge quantities, are never the result of HARD work! Riches come, if they
come at all, in response to definite demands, based upon the application of
definite principles, and not by chance or luck. Generally speaking, an idea
is an impulse of thought that impels action, by an appeal to the
imagination. All master salesmen know that ideas can be sold where
merchandise cannot. Ordinary salesmen do not know this—that is why they are
"ordinary."
A publisher of books, which sell for a nickel, made a discovery that should
be worth much to publishers generally. He learned that many people buy
titles, and not contents of books. By merely changing the name of one book
that was not moving, his sales on that book jumped upward more than a
million copies. The inside of the book was not changed in any way. He merely
ripped off the cover bearing the title that did not sell, and put on a new
cover with a title that had "box-office" value.
That, as simple as it may seem, was an IDEA! It was IMAGINATION.
There is no standard price on ideas. The creator of ideas makes his own
price, and, if he is smart, gets it.
The moving picture industry created a whole flock of millionaires. Most of
them were men who couldn't create ideas— BUT— they had the imagination to
recognize ideas when they saw them.
The next flock of millionaires will grow out of the radio business, which is
new and not overburdened with men of keen imagination. The money will be
made by those who discover or create new and more meritorious radio
programmes and have the imagination to recognize merit, and to give the
radio listeners a chance to profit by it.
The sponsor! That unfortunate victim who now pays the cost of all radio
"entertainment," soon will become idea conscious, and demand something for
his money. The man who beats the sponsor to the draw, and supplies
programmes that render useful service, is the man who will become rich in
this new industry.
Crooners and light chatter artists who now pollute the air with wisecracks
and silly giggles, will go the way of all light timbers, and their places
will be taken by real artists who interpret carefully planned programmes
which have been designed to service the minds of men, as well as provide
entertainment.
Here is a wide open field of opportunity screaming its protest at the way it
is being butchered, because of lack of imagination, and begging for rescue
at any price. Above all, the thing that radio needs is new IDEAS!
If this new field of opportunity intrigues you, perhaps you might profit by
the suggestion that the successful radio programmes of the future will give
more attention to creating "buyer" audiences, and less attention to
"listener" audiences. Stated more plainly, the builder of radio programmes
who succeeds in the future, must find practical ways to convert "listeners"
into "buyers." Moreover, the successful producer of radio programmes in the
future must key his features so that he can definitely show its effect upon
the audience.
Sponsors are becoming a bit weary of buying glib selling talks, based upon
statements grabbed out of thin air. They want, and in the future will
demand, indisputable proof that the Whoosit programme not only gives
millions of people the silliest giggle ever, but that the silly giggler can
sell merchandise!
Another thing that might as well be understood by those who contemplate
entering this new field of opportunity, radio advertising is going to be
handled by an entirely new group of advertising experts, separate and
distinct from the old time newspaper and magazine advertising agency men.
The old timers in the advertising game cannot read the modern radio scripts,
because they have been schooled to SEE ideas. The new radio technique
demands men who can interpret ideas from a written manuscript in terms of
SOUND! It cost the author a year of hard labor, and many thousands of
dollars to learn this.
Radio, right now, is about where the moving pictures were, when Mary
Pickford and her curls first appeared on the screen. There is plenty of room
in radio for those who can produce or recognize IDEAS.
If the foregoing comment on the opportunities of radio has not started your
idea factory to work, you had better forget it. Your opportunity is in some
other field. If the comment intrigued you in the slightest degree, then go
further into it, and you may find the one IDEA you need to round out your
career.
Never let it discourage you if you have no experience in radio. Andrew
Carnegie knew very little about making steel— I have Carnegie's own word for
this—but he made practical use of two of the principles described in this
book, and made the steel business yield him a fortune.
The story of practically every great fortune starts with the day when a
creator of ideas and a seller of ideas got together and worked in harmony.
Carnegie surrounded himself with men who could do all that he could not do.
Men who created ideas, and men who put ideas into operation, and made
himself and the others fabulously rich.
Millions of people go through life hoping for favorable "breaks." Perhaps a
favorable break can get one an opportunity, but the safest plan is not to
depend upon luck. It was a favorable "break" that gave me the biggest
opportunity of my life— but— twenty-five years of determined effort
had to be devoted to that opportunity before it became an asset.
The "break" consisted of my good fortune in meeting and gaining the
cooperation of Andrew Carnegie. On that occasion Carnegie planted in my mind
the idea of organizing the principles of achievement into a
philosophy of success. Thousands of people have profited by the discoveries
made in the twenty-five years of research, and several fortunes have been
accumulated through the application of the philosophy. The beginning was
simple. It was an IDEA which anyone might have developed.
The favorable break came through Carnegie, but what about the DETERMINATION,
DEFINITENESS OF PURPOSE, and the DESIRE TO ATTAIN THE GOAL, and the
PERSISTENT EFFORT OF TWENTY-FIVE YEARS? It was no ordinary DESIRE that
survived disappointment, discouragement, temporary defeat, criticism, and
the constant reminding of "waste of time." It was a BURNING DESIRE! AN
OBSESSION!
When the idea was first planted in my mind by Mr. Carnegie, it was coaxed,
nursed, and enticed to remain alive. Gradually, the idea became a
giant under its own power, and it coaxed, nursed, and drove me. Ideas are
like that. First you give life and action and guidance to ideas, then they
take on power of their own and sweep aside all opposition.
Ideas are intangible forces, but they have more power than the physical
brains that give birth to them. They have the power to live on, after the
brain that creates them has returned to dust. For example, take the power of
Christianity. That began with a simple idea, born in the brain of Christ.
Its chief tenet was, "do unto others as you would have others do unto you."
Christ has gone back to the source from whence He came, but His IDEA goes
marching on. Some day, it may grow up, and come into its own, then it will
have fulfilled Christ's deepest DESIRE. The IDEA has been developing only
two thousand years. Give it time!
SUCCESS
REQUIRES NO EXPLANATIONS
FAILURE PERMITS NO ALIBIS |
|
